High efficiency of the new form of advertising - photo envelope.
The main media planing and outdoor advertising agency from Russia in cooperation with Kodak partners have introduced a new advertising tool on the Russian market, in order to advance brands among active consumers. It’s a unique product within marketing communications – advertising printing on photo envelopes.
Nowadays, printing advertising on envelopes is accessible to a wide range of producers of goods and services. Such advertising reaches directly the active consumers. The researches at Moscow (the situation in Chisinau being similar) showed that 80% of the population has at least one photo envelope at home. The target audience of such advertising consists of active consumers, with constant earnings, who love life and its valuable instants.
This kind of advertising is a new possibility of advancing brands among active consumers. It’s well known, that 95% o photos embody the most pleasant and joyful events of peoples’ life, the positive attitude subconsciously associates with the advertising printed on a photo envelope.
The “Advertising Efficiency” agency took Siemens Company's order to promote Siemens C60 mobile phone. About 1 million envelopes were spread by local photo-stores and every photo envelope contained a card with the Siemens C60 image.
We offer the possibility of either printing the advertising on the envelope or putting advertising cards inside.
This way, our clients will get positive emotions from discount offers and other promotional tools.
An additional energy dose will be got along with qualitative services and photos at our photo-stores.
There are many benefits of this new form of advertising, the most essential are the following:
- Low price for a contact.
- Appropriate audience (Usually, people with medium and high earnings take photos)
- Permanent contact (most of people keep the envelope at least for 6 moths)
- Indubitable contact (the client sees the advertising surely)
The major advantage is that we offer a unique system of spreading your advertising.
Offset polycolor printing. The size of the advertising mode is 15x19cm. The monthly circulation of about 30.000 copies, that will be spread by our stores in a month but will function for 6 months at least.
The totality of photo-stores in Republic of Moldova uses about 200.000 copies monthly. This is the audience we achieve surely.
This form of advertising is appropriate to: travel agencies, banks, insurance agencies, mobile stores, supermarkets, restaurants – the places where publicity has a n important role. It can also be used to organize raffles. Every envelope has an individual number, that doesn’t repeat and can be used by participants.
Photo envelope is an efficient form of advertising that has a lot of advantages.
The Advantages of advertising printed on envelopes in comparison with newspaper ad:
- Spreading – the envelopes get to the consumer a 100%, but the unsold newspaper is returned.
- Approachability – the statistics show that every envelope reaches by average 4 persons, much more than the major of advertising media.
- Memorizing – the envelope doesn’t contain advertising of competitors, but a newspaper page can contain it.
- Influence period –the envelopes are kept for a long period of time, 6-7 months. Newspapers are thrown after being read.
- Expenditures – the price of printing on envelope is much smaller than the one paid for newspaper advertising, at the same number of copies.
Advertising on envelopes:
- Photo envelopes are spread within Foto Rapid stores, and optionally within other photo stores from Moldova.
- The photo envelope is functional. About 70 % of envelopes are used to hand over photos and keep them for a long period of time, so the number of contacts with the advertising increases.
- The envelopes are printed offset, this enables a qualitative printing of the information and image.
- The envelopes are used up – about 30.000 copies monthly by Foto Rapid chain, and about 200.0000 copies within all the country.
You can make the right decision and appeal to this efficient service, offered by Foto Rapid. It’s up to you!
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